Winnipeg is a city renown for its architecture.  Attention is rightfully paid to those structures whose fame extends beyond the city itself: the early Red River-style constructions, the Chicago-style warehouses and Beaux-Art banks of the early twentieth century and the modernist creations of the post-war era.  While these important examples deserve the attention they get, due to this wealth of prestigeious buildings a great deal of less striking -- but still historically significant -- buildings tend to escape art and architectural historical consideration.  With an eye to the frequent lapses in preservation in the city's history, this site endeavours to shed light on some of the buildings which fall into this category.  In the early modern era -- as the foundations for the modern period of commerce and culture were being laid -- Winnipeg was quickly filled with buildings which exemplify the "franchise" style of building which would later come to dominate construction around North America and indeed the world: the 1920s Safeways and somewhat earlier fire halls which dot the core areas of the city. These would be notable if executed only once; repeated again and again across the urban fabric they become all the more important and even iconic.